In this article, we’re going to look at some of the key reasons why having a responsive website can help you and your business reach a much wider audience and how it can help encourage more customers to invest in you and your business.
What is a responsive website?
A website that ‘responds’ and displays according to the device that it is being viewed on. Smart phone, tablet, laptops, desktops all have different screen sizes. A responsive website will display as optimally as possible on all devices to make your content easy to read and your website easy to navigate.
Why is it important to have a responsive website?
Most importantly, you could be losing out on business and revenue if your website isn’t responsive. More and more of us are using our mobile devises to view the web. Providing your audience with an easy to use and easy to read website will encourage them to stay. A site that is difficult to read and navigate will put your audience off and they will most likely look up one of your competitors. Your products and services could be exactly what they are looking for, so it is important that your website displays well on all devices.
Will my website rank poorly on Google if it isn’t responsive?
It is a hot topic and Google are constantly moving the goalposts. Some will say it makes no difference at all. Some will say it makes all the difference. We say that to ensure your audience can easily access your business website easily no matter what device they are using, will always be beneficial to them and to you.
Here is what Google say in there Responsive Website Basics
Does all this mean I have to get my site redesigned?
This depends on your current design and structure, but it’s not always necessary to completely redesign your website. Your current website designer should be able to make your site responsive, or develop a dedicated mobile version of your website if they are taking care of things for you. If they are unable to or your web designer just set you up and left you to fend for yourself, then we’d love to hear from you. Our web packages come all nice and responsive and we can make your current site responsive in next to no time at all.
What are the benefits of a responsive website?
Your audience and potential customers will benefit initially because they will be able to access, interact and navigate your website and its important content on the device of their choice.
If you would like help with a responsive website design for you business, or would like to get your current site responsive, let us know here and we’ll be in touch with you.